HRH Prince Sultan bin Mansour Al Saud Leads Official Visit to Infinix Headquarters to Explore Cooperation Opportunities in Emerging Markets

Infinix hosted a high-level delegation led by His Royal Highness Prince Sultan bin Mansour Al Saud, Chairman and Chief Executive Officer of First Travel Group (Saudi Arabia), at the company’s global headquarters in Shanghai, as part of an official visit aimed at exploring strategic cooperation opportunities and opening new horizons for long-term partnerships in emerging markets

The delegation was received by  George Zhu, Founder and Chairman of Infinix Group, alongside senior executives and company leaders. The visit featured in-depth discussions and an exchange of insights on future collaboration, regional and international expansion, and opportunities for strategic integration between both parties

Exploring Innovation and Building Strategic Partnerships

During the visit, HRH Prince Sultan bin Mansour Al Saud toured the Infinix Innovation Center, where he was introduced to the brand’s latest innovations and advanced technological developments underpinning its smart products and solutions. In light of the significant progress showcased, both sides convened a formal strategic summit, grounded in mutual trust, to explore long-term cooperation opportunities across emerging markets

At the opening of the meeting, Mr. Zhu Zhujiang, Chairman of the Board, delivered a welcome address highlighting Infinix’s corporate philosophy, global strategy, and long-term vision for emerging markets. He also emphasized the brand’s accelerating international expansion and provided the Saudi delegation with a comprehensive overview of Infinix’s development journey and future roadmap

Saudi Arabia: A Strategic Growth Pillar in the Middle East

Representatives of First Travel Group presented constructive insights and proposals aligned with the dynamics of the Saudi market, contributing to the identification of new pathways for expanding Infinix’s business operations within the Kingdom. These discussions laid a strong foundation for comprehensive cooperation and joint expansion at both regional and global levels

The meeting included interactive dialogue covering multiple strategic areas, including channel collaboration, market expansion, content development, resource sharing, innovation in business models, and data-driven support—reflecting the strong momentum and deep, multi-dimensional collaboration potential between both sides

Mr. Zhu Zhujiang reaffirmed that Saudi Arabia represents a strategic anchor for Infinix in the Middle East, underscoring the company’s commitment to sustained investment in research and development, enhanced user experience, and AI-driven innovation, alongside building a sustainable industrial ecosystem and brand platform to support long-term growth

Infinix’s Growing Momentum in the Saudi Market

 Zhu added

“The Saudi market is a core pillar of Infinix’s global strategy. Today, the brand ranks among the top three smartphone brands in the Kingdom, supported by strong growth and an expanding market influence. Over the past two years, online searches for Infinix have increased nearly fivefold, positioning the brand at the forefront of Android engagement across social media platforms—particularly TikTok and Instagra”

Infinix has also strengthened its alignment with Saudi Arabia’s National Gaming and Esports Strategy through its gaming-focused GT Series devices and sponsorship of major esports tournaments. These efforts have contributed to building an integrated local ecosystem and reinforcing the brand’s deep integration within the Saudi market

Looking Ahead: A Shared Vision for Global Expansion

The meeting concluded with the exchange of commemorative gifts and a group photo session. HRH Prince Sultan bin Mansour Al Saud expressed his appreciation for Infinix’s innovations and global vision, commending the brand’s achievements and strong performance in the Saudi market

Both parties expressed strong confidence in the prospects for comprehensive cooperation in the coming phase. As Saudi Arabia’s international strategic influence continues to grow, this partnership is positioned to support shared ambitions under Saudi Vision 2030, contributing to sustainable development and enhanced global collaboration

About Infinix

Founded in 2013, Infinix is a global technology brand targeting young consumers and operating in more than 70 countries worldwide. The company offers a wide range of innovative products, including smartphones, TWS earbuds, smartwatches, laptops, and smart TVs, with a strong focus on advanced technology, modern design, and outstanding performance

In 2023, Infinix was listed among the Top 50 Chinese Global Brands by Google and Kantar, and ranked sixth in Fast Company’s list of the Most Innovative Companies of 2024 in the Asia-Pacific region