New Report by Namt: One in Three E-commerce Brands Now Uses AI Agents to Enhance Shopping
As 76% of companies report lower customer acquisition costs driven by AI-powered search, global brands are increasing investments amid the rise of AI-native shoppers
New research released by Namt, listed on Nasdaq under the ticker PTRN, a leading company in accelerating brand growth across global e-commerce platforms through technology and artificial intelligence, reveals that AI-powered search and shopping agents are rapidly reshaping the economics of e-commerce.
The study found that 76% of e-commerce organizations have successfully reduced customer acquisition costs, as consumers increasingly rely on AI-driven tools to discover and purchase products. The research also shows that one in three e-commerce brands (33%) has already deployed AI-powered shopping agents, signaling a structural shift in how consumers interact with online retail.
These findings are detailed in Namt’s report titled “From Insight to Execution in AI-Powered Commerce,” based on a survey of 1,000 senior business leaders across the United States, the United Kingdom, Germany, and the United Arab Emirates.
Commenting on the findings, Ryan Beard, Chief Technology Officer at Namt, said
He added:
> “As AI-native shoppers increasingly rely on agents to discover, evaluate, and purchase products, brands must rethink how their data, systems, and customer experiences work together. The opportunity goes beyond reducing acquisition costs—it lies in building intelligent, scalable commerce systems that earn trust and drive growth in an agent-led world.”
With a growing number of digital shoppers using AI tools—particularly ChatGPT and Gemini—to inform purchasing decisions, confidence in AI’s impact on e-commerce continues to rise. Eighty-seven percent of survey respondents expect AI-powered search to drive direct sales growth over the next 12 months.
Investment in AI is accelerating alongside adoption. Over the past year, e-commerce companies invested an average of $291,626 in AI, a figure expected to increase by 11% to $323,886 in 2026, as brands prioritize AI-driven customer service, personalized advertising, and intelligent product discovery.
The research also highlights the rapid emergence of agent-based commerce. More than 57% of e-commerce companies are currently exploring AI agent use cases, while 33% plan to deploy them. The fashion sector leads this transition, with 46% of fashion brands indicating readiness for AI agents to become a primary customer acquisition and purchasing channel. The beauty sector is also investing heavily, with 59% exploring AI agents, although only 27% report full operational readiness.
