Molped Unveils “Dream Softness” with Mai Omar, Introducing a New Standard of Comfort for Sensitive Skin

Hayat Egypt, the local subsidiary of Hayat, the leading global FMCG company headquartered in Türkiye and the world’s 4th largest diaper manufacturer, has officially unveiled Molped Dream Softness, its latest innovation in feminine care. During the event, Molped also announced renowned Egyptian actress Mai Omar as the brand’s new ambassador, marking a new chapter in the brand’s journey to strengthen its connection with women across Egypt through relatable and inspiring voices

The launch reflects Hayat Egypt’s ongoing commitment to delivering innovative, consumer-centric solutions that address the evolving needs of women while reinforcing Molped’s position as a trusted brand in the feminine care category. Developed specifically for women with sensitive skin, Molped Dream Softness combines a soft cottony topsheet, super absorbent particles, and a light musk scent to provide enhanced comfort, care, and reliable protection throughout the menstrual cycle. The product reflects the brand’s deep understanding of women’s daily needs and its commitment to offering products that prioritize both physical comfort and emotional confidence, while remaining closely connected to consumers through continuous engagement with consumers and awareness-driven initiatives

The event introduced the product and highlight the consumer insights behind its development while also officially presenting Mai Omar as Molped’s new brand ambassador. Through this partnership, Molped seeks to further strengthen its relationship with Egyptian women by collaborating with a public figure who embodies confidence, authenticity, and modern femininity. During the event Mai Omar, shared her perspective on the importance of self-care, comfort, and confidence, values that are closely with Molped brand. The collaboration reflects Molped’s strategy of connecting with consumers through trusted personalities who genuinely resonate with women’s everyday experiences. The launch of Dream Softness builds on Molped’s broader mission of understanding and supporting women’s real needs through continuous product innovation. It also reflects Hayat Egypt’s long-term investment in the local market and its commitment to providing Egyptian consumers with internationally developed products that combine quality, comfort, and reliability, while creating meaningful engagement with the communities it serves