Australian Open Serves Up January’s Biggest Tennis Moments Live on TOD
The sports frenzy this January continues to peak as the Australian Open begins, bringing the first Grand Slam of the year live to TOD, the leading sports and entertainment streaming platform in the MENA region by beIN MEDIA GROUP
As football dominates the early weeks of 2026, the Australian Open adds world-class tennis to an already packed sports calendar, extending premium live coverage across multiple sports:
Melbourne Becomes the First Grand Slam Stage of 2026
The Australian Open kicks off the Grand Slam season from 12 January to 1 February 2026 at Melbourne Park, the biggest tennis venue in the Asia-Pacific region, with players from across the globe competing for historic glory
This will be the tournament’s 114th edition
The main singles draws feature 128 men and 128 women, representing the sport’s top talent and rising stars.
Strong Audience Momentum Across the MENA Region
The Australian Open continues to attract strong audience engagement on TOD, with both men’s and women’s matches recording high viewership across the GCC and key markets including Egypt, Jordan, Iraq, Lebanon, and Tunisia
Within the GCC, the UAE led overall viewership, followed by Kuwait, Qatar, Bahrain, and Oman, underlining sustained regional appetite for elite tennis content
Record-Breaking Prize Money and Competitive Stakes
The 2026 tournament boasts a record prize pool of AU$111.5 million (approx. US$75 million), marking a 16% increase from the previous year and the highest in the history of the Australian Open. Further raising the stakes for players as they battle for early-season momentum and major honours
Star Power and Storylines to Watch
Recent blockbuster matchups on TOD, including Novak Djokovic vs Carlos Alcaraz, Jannik Sinner vs Alexander Zverev, and Aryna Sabalenka vs Madison Keys — highlight the platform’s strong performance for premium tennis coverage
The Sinner–Alcaraz rivalry continued to captivate audiences in 2025, with their final emerging as a standout moment on TOD. The matchup reaffirmed tennis as the most-watched non-football sport on the platform, surpassing viewership levels of other major sports, including Formula 1, and setting strong momentum heading into the Australian Open 2026
Defending champions Jannik Sinner and Madison Keys return to Melbourne as key names to watch, while legendary figures — including wildcard recipient Venus Williams, returning at 45 years old — add further cross-generational appeal.
High-Stakes Second Week to Follow
The competition intensifies as the tournament progresses toward quarter-finals, semi-finals, and championship matches later in January. With ranking points and season-defining storylines on the line, the second week delivers the tournament’s most-watched moments.
TOD brings fans comprehensive coverage of the Australian Open, alongside expert analysis and on-demand highlights, ensuring they never miss a moment. Watch all the action from the Australian on TOD here
About TOD
TOD is a subscription-based OTT platform by beIN MEDIA GROUP, launched in 2022. It delivers exclusive access to premium sports and entertainment streaming across MENA and Turkey — in 4K, multilingual, and family-friendly formats.
