Apparel Group and Knowledge Economic City Join Forces to Redefine Destination Retail in Madinah with 24 International Brands at Multaqa AlMadinah Mall

Apparel Group, one of the region’s leading fashion and lifestyle retail conglomerates, has entered into a strategic partnership with Knowledge Economic City (KEC) to introduce 24 internationally recognised retail and dining brands at Multaqa AlMadinah Mall, reinforcing both organisations’ shared vision to elevate the retail and lifestyle experience in one of Saudi Arabia’s most significant and fastest-growing cities

The agreement represents one of the most significant retail collaborations in Madinah, establishing Apparel Group as the premier retail partner at Multaqa AlMadinah Mall. Together, Apparel Group and KEC will deliver a dynamic retail destination that brings together globally recognised brands, exceptional customer experiences and thoughtfully curated lifestyle offerings, supporting the Kingdom’s Vision 2030 and Madinah’s continued transformation

Under the partnership, Apparel Group will introduce 18 fashion, lifestyle and specialty retail brands, alongside six internationally recognised food and beverage concepts, creating one of the most comprehensive retail and dining portfolios ever assembled within a single destination in Madinah

In a defining milestone for the Holy City, ten internationally recognised brands will open in Madinah for the first time through Multaqa AlMadinah Mall. These include Nando’s, Koton, Wagamama, Birkenstock, Kyra Labs, Levi’s, Forever New, Rituals, Babies & More and Cakes & Bubbles, significantly expanding the city’s retail and dining landscape while introducing entirely new lifestyle experiences for residents, visitors and the millions of pilgrims who visit Madinah each year

Developed by Knowledge Economic City, Multaqa AlMadinah Mall forms the retail heart of an integrated mixed-use destination that brings together premium retail, a 390-key Hilton Hotel, 66 Hilton-branded Residences, commercial offices and vibrant public spaces. Together, these elements create a destination where people can shop, dine, stay, work and connect, strengthening Madinah’s position as a leading destination for investment, tourism and quality of life

Dr. Moath Al-Yahya, Chief Executive Officer of Knowledge Economic City, said: “This partnership with Apparel Group represents a defining milestone for Multaqa AlMadinah Mall and reflects the confidence that one of the region’s largest retail groups has placed in our vision. Securing 24 internationally recognised brands through a single strategic partnership is transformational, not only for our development, but for Madinah’s evolving retail landscape. What makes this agreement particularly significant is that ten of these brands will open in Madinah for the very first time, enriching the city’s retail and dining experience while reinforcing its appeal as a destination for residents, visitors and pilgrims. Together with the Hilton Hotel, Hilton-branded Residences and our wider mixed-use offering, these brands will create a vibrant destination that redefines the lifestyle experience in Madinah and reflects KEC’s long-term vision for the city

Mr. Neeraj Teckchandani, Chief Executive Officer of Apparel Group, said: “Saudi Arabia continues to be one of Apparel Group’s most important strategic growth markets and a key pillar of our long-term expansion strategy. Our partnership with Knowledge Economic City reflects a shared ambition to create destinations that combine globally recognised brands with meaningful customer experiences and long-term value for the communities they serve

Introducing 24 internationally recognised brands, including ten making their debut in Madinah, represents more than portfolio expansion. It reflects our commitment to investing in the Kingdom’s future, strengthening its retail landscape and contributing to destinations that inspire how people shop, dine and connect. Together with KEC, we look forward to creating a destination that will become a benchmark for modern retail and lifestyle experiences in Madinah

With more than 2,600 stores, a portfolio of 85+ international and homegrown brands across 14 countries, Apparel Group continues to strengthen its presence across Saudi Arabia through strategic investments, world-class brand partnerships and destination-led developments that contribute to the Kingdom’s rapidly evolving retail sector

The partnership further reinforces Multaqa AlMadinah Mall’s position as one of Madinah’s most anticipated lifestyle destinations while advancing Apparel Group’s continued expansion across the Kingdom. Spanning 8,686 square metres of flagship retail and internationally recognised dining concepts, the collaboration will create a vibrant destination that seamlessly integrates fashion, lifestyle and hospitality, establishing a new benchmark for destination retail in Madinah while supporting the city’s long-term growth and Vision 203ه0 aspirations