OPPO Expands Its Retail and Service Footprint Across MEA with the Opening of OPPO Experience Center Faisal in Egypt

OPPO, a leading global smart device brand, has announced the opening of OPPO Experience Center Faisal, a new strategic destination in Giza that reflects the company’s continued investment in Egypt and its strategy to bring technology, service, and consumer engagement closer together

As OPPO’s largest service center across the Middle East and Africa, OPPO Experience Center Faisal introduces an interactive approach to physical retail. Visitors can explore OPPO devices, experience imaging and AI capabilities, discover the wider smart-device ecosystem, and access personalized support. The center will also host workshops and offline activities that encourage visitors to learn, create, and connect, bringing OPPO’s “Make Your Moment” philosophy to life

Bringing together product discovery, hands-on experiences, sales, after-sales support, and community engagement under one roof, the center represents an important milestone in OPPO’s regional service expansion and its commitment to making the consumer journey more seamless and accessible

“The OPPO Experience Center Faisal reflects the next stage of our long-term commitment to Egypt and how we envision the future of our relationship with consumers,” said Lay Ren, President of OPPO MEA. “As home to OPPO’s largest service center across the Middle East and Africa to date, it represents an important milestone in our regional journey. By bringing technology, experience, and service together in one destination, we aim to make every interaction with OPPO more accessible, seamless, and meaningful, while building lasting value for consumers and Egypt’s wider technology ecosystem

Designed around the concept of “Harmony with Local Culture,” the center combines OPPO’s global retail standards with elements inspired by Egyptian heritage. Pyramid-inspired textures, a transparent façade, and greenery evoke the feeling of a desert oasis, while the first floor draws inspiration from the traditional Egyptian Souq. A Nile-inspired staircase connects the two floors and features photographs captured by Egyptian OPPO users, placing local stories at the heart of the experience

Located on the second floor, the integrated service area provides technical assistance, repairs, and device support in a comfortable setting designed around convenience and hospitality, helping create a smoother ownership experience from purchase through after-sales care

To celebrate the opening, OPPO is introducing a series of limited-time consumer benefits. From August through September 2026, eligible purchases will give customers the chance to enter a lottery, with a Reno16 F among the prizes. From August through October 2026, OPPO users nationwide can also enjoy complimentary screen protector application, while eligible smartphone purchases will receive an additional six-month extended warranty, bringing the total warranty period to 20 months, subject to applicable terms and conditions

The opening further strengthens OPPO’s growing presence across Egypt. With the new Faisal location, the company operates seven self-owned stores across Cairo, Giza, Tanta, and Benha, supported by more than 8,000 distributors and retailers nationwide. OPPO plans to expand its self-owned retail network to 18 stores in 2026, while strengthening partnerships with retailers, distributors, and telecom operators and extending its reach into high-growth and underserved areas, including Upper Egypt. Together with local manufacturing, these investments form part of OPPO’s broader localization strategy and long-term commitment to the Egyptian market