Australian Open Serves Up January’s Biggest Tennis Moments Live on TOD

The sports frenzy this January continues to peak as the Australian Open begins, bringing the first Grand Slam of the year live to TOD, the leading sports and entertainment streaming platform in the MENA region by beIN MEDIA GROUP

As football dominates the early weeks of 2026, the Australian Open adds world-class tennis to an already packed sports calendar, extending premium live coverage across multiple sports:

Melbourne Becomes the First Grand Slam Stage of 2026

The Australian Open kicks off the Grand Slam season from 12 January to 1 February 2026 at Melbourne Park, the biggest tennis venue in the Asia-Pacific region, with players from across the globe competing for historic glory

This will be the tournament’s 114th edition

The main singles draws feature 128 men and 128 women, representing the sport’s top talent and rising stars.

Strong Audience Momentum Across the MENA Region

 The Australian Open continues to attract strong audience engagement on TOD, with both men’s and women’s matches recording high viewership across the GCC and key markets including Egypt, Jordan, Iraq, Lebanon, and Tunisia

Within the GCC, the UAE led overall viewership, followed by Kuwait, Qatar, Bahrain, and Oman, underlining sustained regional appetite for elite tennis content

Record-Breaking Prize Money and Competitive Stakes

The 2026 tournament boasts a record prize pool of AU$111.5 million (approx. US$75 million), marking a 16% increase from the previous year and the highest in the history of the Australian Open. Further raising the stakes for players as they battle for early-season momentum and major honours

Star Power and Storylines to Watch

Recent blockbuster matchups on TOD, including Novak Djokovic vs Carlos Alcaraz, Jannik Sinner vs Alexander Zverev, and Aryna Sabalenka vs Madison Keys — highlight the platform’s strong performance for premium tennis coverage

The Sinner–Alcaraz rivalry continued to captivate audiences in 2025, with their final emerging as a standout moment on TOD. The matchup reaffirmed tennis as the most-watched non-football sport on the platform, surpassing viewership levels of other major sports, including Formula 1, and setting strong momentum heading into the Australian Open 2026

Defending champions Jannik Sinner and Madison Keys return to Melbourne as key names to watch, while legendary figures — including wildcard recipient Venus Williams, returning at 45 years old — add further cross-generational appeal.

High-Stakes Second Week to Follow

The competition intensifies as the tournament progresses toward quarter-finals, semi-finals, and championship matches later in January. With ranking points and season-defining storylines on the line, the second week delivers the tournament’s most-watched moments.

TOD brings fans comprehensive coverage of the Australian Open, alongside expert analysis and on-demand highlights, ensuring they never miss a moment. Watch all the action from the Australian on TOD here

                  About TOD

TOD is a subscription-based OTT platform by beIN MEDIA GROUP, launched in 2022. It delivers exclusive access to premium sports and entertainment streaming across MENA and Turkey — in 4K, multilingual, and family-friendly formats.