Americana Restaurants and ADNOC Distribution Partner to Enhance Dining Convenience and Roadside Retail in Egypt, Saudi Arabia, and UAE

Americana Restaurants, the largest out-of-home dining and quick service restaurant operators in the MENA region and Kazakhstan, and ADNOC Distribution, today announced a strategic partnership to expand dining and convenience offerings across ADNOC Distribution service station locations in Egypt, Saudi Arabia and UAE. Under the partnership, up to 200 quick service restaurants from Americana Restaurants’ portfolio of 12 iconic, global brands will be introduced across ADNOC Distribution’s network, expanding access to dining options and bringing trusted brands closer to customers as part of their everyday journeys

This partnership supports Americana Restaurants’ continued expansion across high-traffic, convenience-led touchpoints, supporting brand visibility and reach across Egypt, Saudi Arabia and UAE. Through ADNOC Distribution’s network, Americana Restaurants gains access to strategically positioned locations, including premium Tier 1 placements, enabling the Company to expand its customer pool and brand accessibility. Americana Restaurants currently operates 2,749 restaurants, as of 31st March, and reported revenues of $2.5 billion in 2025, up 14.2% year-on-year, with EBITDA reaching $595.6 million; reflecting the Company’s operational scale, robust market presence, and disciplined execution

Additionally, the partnership brings together Americana Restaurants’ operational expertise and diversified portfolio of globally recognized brands with ADNOC Distribution’s existing retail network to deliver accessible, high-quality dining experiences integrated within everyday mobility and convenience destinations

The collaboration supports ADNOC Distribution’s strategy to accelerate growth in non-fuel retail and further evolve its integrated mobility and convenience destinations. As customer expectations continue to evolve, ADNOC Distribution is expanding access to food, beverage, EV charging, car care and lifestyle services across its network

 Mohamed Alabbar, Chairman of Americana Restaurants PLC said: “Americana Restaurants is proud to partner with ADNOC Distribution in a collaboration that reflects our ambition to bring our portfolio of iconic brands and world-class operational expertise to every high-traffic consumer touchpoint. As roadside retail continues to evolve, this partnership enables us to transform fuel and mobility hubs into vibrant destination experiences where customers can conveniently enjoy trusted brands, great food, and elevated hospitality on the go. Americana Restaurants in partnership with Adnoc is redefining convenience and creating a new benchmark for integrated dining and mobility experiences across the region.”

Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: “This partnership marks another step in ADNOC Distribution’s strategy to enhance customer convenience and grow our non-fuel retail offering across the region. By combining our existing network and customer reach with Americana Restaurants’ portfolio of globally recognized brands and operational expertise, we are creating more accessible and integrated retail experiences for millions of customers across Egypt, Saudi Arabia and UAE. This is how we support our economy and deliver long term value for shareholders and the communities we serve, while developing a diversified, future-ready, and resilient retail landscape

The partnership will also support the continued expansion of The Hub by ADNOC, the Company’s destination-led retail concept set to expand to 30 locations across the UAE by 2030. Designed to integrate traditional fuel, EV charging, car care, dining and lifestyle offerings within a single destination, The Hub by ADNOC reflects the Company’s focus on increasing customer engagement and expanding higher-margin retail services and is projected to deliver $30 million in annual EBITDA by 2030

Americana Restaurants’ brands will be presented in The Hub across multiple locations, enhancing customer convenience by providing access to trusted dining brands during travel, refueling and EV charging stops

This partnership supports ADNOC Distribution’s target to double non-fuel retail transactions by 2030. Non-fuel retail remains an increasingly important growth driver for the Company, with its gross profit increasing by more than 14% year-on-year and transactions rising by more than 9% in 2025