The Summer Trends No One Talked About: Foodics Summer Index Uncovers What Really Changed in Egypt’s North Coast F&B Market

 Foodics, the leading restaurant management and financial technology platform for the F&B sector in the MENA region, has released its Summer Index 2026, examining the performance of the restaurant and café sector across Egypt’s North Coast during summer 2026 compared with summer 2025. The findings point to a market that is expanding both in scale and geography, with established brands growing their presence, F&B activity extending into emerging destinations such as Ras El Hekma, Dabaa and Fouka, and customers placing larger orders

According to the index, brands that have operated on the North Coast for three consecutive years grew their footprint by 54% over the past two years. Expansion at this pace from operators who know the coast best signals strong confidence in its long-term demand, with established brands choosing to reinvest and open more outlets rather than simply returning each summer with the same presence

This expansion is also reaching beyond the coast’s traditional hubs. F&B outlets in Fouka, Dabaa and Ras El Hekma grew by 34%, as new residential communities, hotels and summer destinations open further west and restaurants and cafés follow visitors to where they are spending their summers. Operators who establish a presence in these areas early are positioning themselves ahead of the demand that is expected to grow as these destinations develop

Not only did the number of outlets grow, but activity increased as well, with transactions rising by 3.5% from 7,319 to 7,568, showing that the coast’s growing F&B supply is being met with growing demand. Customers also ordered more on each visit, with the average number of items per order increasing from two to three, a sign that visitors are treating restaurant and café outings as a bigger part of their summer experience

When it came to what customers ordered, coffee led summer sales, followed by pizza and burgers, reflecting the role cafés and casual dining play in the North Coast’s summer lifestyle. For restaurants and cafés, these preferences, combined with larger orders, create an opportunity to grow through complementary items, seasonal offerings and menu combinations built around what customers already enjoy

The growth of F&B activity in Ras El Hekma, Dabaa and Fouka aligns with Egypt’s Northwestern Coast development strategy, a government plan running through 2030 that identifies these areas as priority development zones, with investments in hotels and infrastructure and a stated goal of transforming the coast into a year-round economy. Alongside large-scale projects such as New Alamein City and the Ras El Hekma development, the data shows F&B operators positioning early in the coast’s new zones as development progresses

Together, the findings point to a North Coast F&B market entering a new phase, with established operators reinvesting, activity expanding into new destinations and customers spending more per visit. For restaurants and cafés, understanding where demand is moving, alongside local consumer preferences, will be key to identifying the right locations for expansion and building a lasting presence beyond the traditional summer season